Sites appertaining to this category usually represent non-profit organisations and their URL end with “.org.”. My example provides alternative links that are highly trustworthy and specialised in the field of nature conservancy and preservation. On the home-page it clearly states that it is a nonprofit, tax-exempt charitable organisation which considerably boosts the site’s credibility and trustworthiness.
This type of credibility on the web establishes trust and believability by displaying seals of approval such as awards and relies on third-party recommendations. A popular Spanish airline website, Vueling, has gained respect and credibility internationally having won an award for an outstanding website in 2013 by the WMA (Web Marketing Association). In addition, it has obtained an endorsement from IOSA, the most prestigious certification in the airline industry.
Surface credibility displays a unified visual design and interface with up-to-date and current information. BBC is deemed highly credible given its professional appearance and current distribution of news. Having too many ads in surface credibility can be disadvantageous to the site’s credibility. In this case, BBC successfully incorporates this tool of commercialisation by including only one compelling advertisement that does not backfire negatively to users.
The ECU website has recently enhanced their site to a more accessible and easy to navigate concept of design. Being a student at this university, I can say that I am satisfied with the overall receptiveness and convenience of its services. Earned credibility is exemplified in the site’s professional outlook and academic integrity.