Q4) Performance Load – Examples

AMAZON KINDLE

The Amazon Kindle is an e-book reader that is a great example of the moderation of kinematic load. For example, the psychical requirements and energy required in going out and purchasing a book or buying a magazine in the kiosk is altogether eliminated by the product’s superb features of instant download of books, magazines or newspapers.

Figure 6: Source: Amazon Kindle [Digital Image], 2011.

Figure 6: Source: Amazon Kindle [Digital Image], 2011.

QR CODES

Quick Response Codes offer customers easy and fast access to information and data simply by scanning the code with a Smartphone. This technology can transfer and download various media and memorise links on your mobile device which significantly reduces kinematic and cognitive load. QR Codes are versatile and prove to be advantageous for both users and companies. The reason being is that they connect customers with the product and its content through easy accessibility and serviceability.

Figure 5: Source: QR Codes [Digital Image], 2012.

Figure 5: Source: QR Codes [Digital Image], 2012.

MANUALS WITH INTEGRATED IMAGES

According to a survey conducted by the Geneva Faculty of Psychology, students found it easier and faster to understand a ‘manual with juxtaposed or integrated screen images’ (Martin-Michiellot & Mendelsohn, 2000, p. 284) than the traditional, instructional manual. This dramatically reduces cognitive load and enhances memorialisation. Therefore, this result showcases that humans are visual beings and need graphical representations to help them understand long strings of information and knowledge.

 

Figure 4: Source: iPhone user guide [Snapshot], 2012.

Figure 4: Source: iPhone user guide [Snapshot], 2012.

References:

Martin-Michiellot, S., & Mendelsohn, P. (2000). Cognitive load while learning with a graphical computer interface. Journal of Computer Assisted Learning, 16(4), 284-293.

Amazon Kindle. (2011). In Google Images [Digital Image]. Retrieved May 23, 2014, from http://www.digitaltrends.com/mobile/kindle-sales-will-be-10-percent-of-amazons-business-in-2012-says-citi-analyst/#!OOoJl

QR Codes. (2012). In Google Images [Digital Image]. Retrieved May 23, 2014, from http://mashable.com/2012/09/11/qr-codes-mobile-payments/

iPhone user guide (2012). In Google Images [Snapshot]. Retrieved May 23, 2014, from http://www.macrumors.com/2012/09/26/apple-updates-iphone-user-guide-for-ios-6-and-the-iphone-5/

 

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