Q3) Psychology in Design

In today’s rapidly changing and fast environment, it is important to establish an environment of systems that work positively both co-ordinately and psychologically for the user. Psychology in the process of design is crucial as it produces ‘innovative and creative products and systems’ (Kumar, Khan, & Gandhi, 2011).

By integrating aesthetics and psychology in design, we can grasp the concepts of aesthetics and cognitive behaviour a lot easier. Consequently, we understand how the user operates, what he prefers and what he dislikes. This would require a conscious and categorical approach ‘in human factors research and practice’ (Liu, 2003, p. 1294). Psychological theories such as semiotics and behaviourism are incorporated in systems and products which makes the design more efficient and understandable.

As a result, the impact of psychology on design visually and ethically captivates the user to embrace the product emotionally and positively with a high maintainability of cognitive load.


Kumar, S., Khan, I. A., & Gandhi, O. P. (2011). A kaleidoscopic view of psychology in design for maintainability of mechanical systems. Journal of Engineering, Design and Technology, 9(3), 347-370.

Liu, Y. (2003). The aesthetic and the ethic dimensions of human factors and design. Ergonomics, 46(13-14), 1293-1305.


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